Rapid market adoption plays a role
INDIANAPOLIS - Dec. 3, 2015 - Recruit® HD termite bait has received U.S. patent protection. Featured in the Sentricon® System with Always Active™ technology, the Recruit HD bait formulation was developed to be highly durable, highly desirable to termites and highly dense.
“The patent for Recruit HD bait comes after more than 10 years of research and development by Dow AgroSciences,” says Natalie Ciambrone, product manager for the Sentricon System. “For Certified Sentricon Specialists (CSS) the patent helps ensure important market distinction with the homeowners they serve until 2032.”
Commercial success for the Sentricon System with Always Active technology ? the most rapid adoption of a termite technology in the history of pest management ? was a factor in the patent approval, she adds. Demand by both CSSs and the homeowners demonstrated that the bait was an important advancement in home protection technology.
The Recruit HD formulation uses a highly dense cellulose bait matrix containing patented noviflumuron active ingredient. In field research, the bait formulation has remained effective for eight years and counting. Importantly, Recruit HD bait is highly palatable to termites in side-by-side choice tests with termites, and it becomes even more palatable as it ages in Sentricon stations.
The highly dense formulation is important as Recruit® HD is the only termite bait labeled for an annual service schedule. Each Recruit HD bait contains 150 grams of bait material, more than enough to eliminate a typical termite colony.
The patent for Recruit HD comes during the 20th anniversary of the Sentricon System. Launched in 1995, the Sentricon® System changed the paradigm for termite protection by actually eliminating the termite colony and quickly became the No. 1 brand in termite control.1 The release of the Sentricon System with Always Active technology in 2010 made bait available to termites 24/7/365. The Sentricon System is supported by Dow AgroSciences, a leader in subterranean termite control for more than three decades.
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1Jefferson Davis Association 2008
®™Certified Sentricon Specialist, Recruit, Sentricon and the Sentricon Logo are trademarks of The Dow Chemical Company (“Dow”) or an affiliated company of Dow.
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Photo and caption:
Recruit® HD termite bait received U.S. patent protection as a result of rapid market adoption. Featured in the Sentricon® System with Always Active™ technology, the Recruit HD bait formulation was developed to be highly durable, highly desirable to termites and highly dense.